About Dee

My

Mission

To empower individuals and organizations to embrace accountability, drive reinvention, and cultivate resilience, recognizing that every inflection point is an opportunity for growth and transformation. By fostering a mindset of continuous improvement and adaptability, I am committed to helping others navigate pivotal moments with confidence, turning challenges into catalysts for lasting success.

Dee McCrorey

Transforming Challenges Into Opportunities

  • In 1996 an inflection point moment occurred for me when Dr. Andrew Grove, Chief Executive of Intel Corporation at the time, published his book Only the Paranoid Survive, about managing the complexity of business and what he coined as strategic inflection points.

    About this same time I was mentoring and training a small group of Intel engineers about my process for what they called my uncanny ability to “land on my feet” after re-orgs and other business disruptions. This process would evolve to become my Personal Inflection Curve™ model. It would also eventually lead to my writing Innovation in a Reinvented World (2011, John Wiley & Sons, Inc.)

  • Accountability is at the heart of everything I do. It’s a core value that drives my approach to leadership, teamwork, and personal growth. I believe in taking ownership—whether it’s delivering on promises, holding myself to the highest standards, or fostering a culture of accountability within the teams I lead.

  • The ability to reinvent oneself is essential in a world that’s constantly changing. Throughout my career, I’ve embraced reinvention—not just as a necessity, but as an opportunity to grow, adapt, and thrive. Each phase of my professional journey has been marked by a willingness to evolve, learn new skills, and pivot when necessary, ensuring that I remain at the forefront of my field.

Barnes & Noble, NYC
John Wiley & Sons, Inc. (2011)

  • “ This book is a must-read for game-changing business executives, managers, and entrepreneurs. Dee McCrorey clearly presents proven, practical steps for surviving and thriving in our fast and ever-changing economic environment. Readers will find the Best Practices interviews with successful business leaders to be insightful and an invaluable resource that can help guide the reinvention and transformation of their management practices and company. ”

    –DENNIS REKER, Retired director of Worldwide Acquisitions and New Business Development, Intel Corporation

  • “ A must read’ book for anyone aspiring to leadership in the coming decade. While written through an American lens, the lessons provided in this thought-provoking book are equally applicable around the world. ”

    – Dr. Annemieke Craig, Director, Work Integrated Learning, Faculty of Business & Law at Deakin University

  • “ Dee McCrorey provides a compelling blueprint for reinvigorating the innovative advantage of companies and other organizations. If business and policy leaders heed the straightforward road map for business success posited in this important new book, her unique insights may trigger a new golden era for American innovative leadership. ”

    – Dr. DAVID B. AUDRETSCH, Distinguished Professor and Ameritech Chair of Economic Development, Indiana University, author The Entrepreneurial Society